Why does consumption increase even in a recession?

In the summer 2007 we experienced a new global financial crisis. Many economists consider this to be the worst since 1929. This had drastic impact on families in the USA when they lost all their assets and some were even forced to leave their homes. In Sweden it did not have such an enormous afflict as the crisis had in USA but it forced companies to shut down and therefore also caused unemployment. Two and a half year later, the financial crisis still has an effect on us but in spite of the recession the consumption continues to increase. Why is that?

Among many reasons low taxes could actually be one of reasons for the increasing consumption. In 2006 we had an election. The New Moderate Party won over The Social Party and one of their election promises was to lower the taxes. The outcome of that gave us more money to spend than we actually had had before, which had a positive impact on the consumption even in a recession.

Another reason could be that during the same year as we were hit by the global financial crisis, the banks started lower the economic rent. This, together with the fact that the households until now had been doing historic great savings which they now reduced, helped the consumption to grow even stronger.

However to find the answer and the main reason to the fact that consumption is increasing we need to see how our society works today. No matter if we are struck by a financial crisis or reminded of the global warming and the causes to that, which indeed has to do with supplies and demands in the world, we are living in a world of consumption. The production gets more global and today it is easier to buy things especially when you have access to internet. The competitions between the producers lower the prices which embolden us to buy even more. Daily we are influenced and showered with information, advertisements, commercial from mass medium. We encourage buying new things, sometimes even things that we already have, only to have a new model or for the reason that we need more than one of this certain product. Consumption is essential for us, it gives employment and it generates money. Either we like this development or not we have to continue consuming to be able to survive.

Formal and informal writing

Assignment 1
Define the term of style in context of writing:
Depending on whom your receiver is and what your intentions are with a text or letter that you are writing, the structure of it is important. The first thing you see, before reading the letter is the disposition and then, even more significant the contents of it.

Formal text:
With European leaders meeting in Brussels today for the first time since the botched Copenhagen climate summit in December 2009, Greenpeace calls on heads of state and government to shape an ambitious and influential EU position for the next round of international climate negotiations. This would enable Europe to regain its leadership in the struggle against climate change.

http://www.greenpeace.org/eu-unit/press-centre/press-releases2/eu-should-reclaim-climate-leadership-11-02-10

Formal texts contain:
The writing is objective and impersonal; it includes explanations and analysis and has often longer sentences.

Informal text:
In the last week, two well-known travelers-movie director Kevin Smith and New York Times columnist David Pogue-have used Twitter to tell the world about their bad flying experiences. Pogue was rebuked by a tall passenger seated behind him. Smith was ejected from a plane for being fat. Thanks to their popularity-Smith has more than 1.6 million Twitter followers, and Pogue has more than 1.3 million-the two men have stirred up plenty of debate over the incidents. Their juxtaposition raises an interesting question: Do we treat excessive length and width differently? If so, is that unfair?

http://www.slate.com/blogs/blogs/humannature/archive/2010/02/19/fat-height-and-air-travel.aspx

Informal texts contain:
Short sentences, personal examples, emotional language, written for pleasure

Two texts of my own:

Informal:
Dear Mr and Mrs Smith,

You made it to the top final! Congratulations! Now it is only ten competitors left and you are one of them. About the final competition you will be contacted ahead of time but if you are a lost ball in the high weeds, you can always contact us. So put your poker face on and get prepared for the finals otherwise, let us know if you are not willing to participate!

Regards, John Mills

Formal:
Dear Mr and Mrs Smith,

We have the honor to inform you that you are one out of ten who has made it to the final. The final competition will be held on March 10 in Stockholm and you will be informed concerning the details about the arrangement a week ahead. If you have any questions please contact the headquarter as soon as possible.

If you of any reason do not have the intention of not participating in the final competition, please inform us as soon as possible.

Best regards, John Mills